When Mark Olson called me and asked if I wanted to edit an infomercial for Orange Glo, I think I said something like “Duh!”. It was a fun project. Getting to see Billy Mays outtakes was a blast, (wish I could have worked on Pitch Men). We actually edited first drafts of two other shows that were going to be given away with the purchase of this product, but for some reason, Orange Glo corporate decided not to do that. They were great shows too. One taught you how to repair almost anything wood in your home and the other taught you the basics of how to paint faux wood to match real wood. Very interesting and I’m glad I got to see them.
As with most infomercials for companies like Orange Glo, there had to be very specific examples showing how some things work. In this show, there’s a black light segment showing the dirt left behind using other methods, there’s a magnifying video camera showing the dirt trapped in a microfibre mop and there are 2 animation examples showing how typical cleaning leaves dirt behind and how that further damages your floors. I used photoshop and after effects for the animation.
This is a short sample of this show. The complete show is available on request.
This show was written and produced by Mark Olson.
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