Cell Essentials wanted a video for their product OPC Factor. (Here’s my little plug for thier product.) OPC Factor is a wonderful antioxidant drink that comes in powder form in a packet. It effervesces as you mix it with water. That effervescence causes it to be very quickly absorbed into the body, so it gets right into the bloodstream and works much faster than other delivery methods. I’ve been using it (not as faithfully as I should) for years.
The script was a collaborative effort between Stephen von Hagel of Cell Essentials, Rob Charles, the producer and myself. I did the product photography, editing and CG. My kids enjoyed helping me find ways to make an apple turn brown more quickly for a time lapse presentation of oxidation (and they enjoyed eating the rest).
When you asked me to describe my experience with your media team, the first thought that came to mind was; What a blessing! You guys shoot, write, edit, stage product photography, animate… you do it all and you do it damn good. The product video presentation for OPC Factor has been very well received. Our web sales have tripled. Rocketworks and Breakthrough productions created a high quality product video that communicates an easy to understand message on what was a not so easy to understand subject. Your ability to communicate a message the consumer understands is invaluable. It is hard to find a creative team that understands the nuisances of Direct Response Marketing communication. You guys get it!
This video was produced by Rob Charles – Breakthrough Productions. Medical animations were provided by Cell Essentials.
Comments are closed.